Position Type: Full-Time, Remote Working Hours: U.S. Business Hours
At Pavago, one of our clients is hiring an experienced Digital Media Manager to own and optimize end-to-end paid media campaigns across multiple digital advertising platforms.
This is not a strategy-only marketing role. It is a hands-on, performance-driven position focused on:
You'll manage campaigns across:
The ideal candidate combines deep paid media expertise with strong analytical thinking, operational discipline, and a relentless focus on measurable performance.
If you have extensive hands-on media buying experience and know how to turn advertising budgets into scalable business results, this role is a strong fit.
Own and manage campaigns across:
Plan, build, launch, and optimize:
Ensure campaigns are launched accurately, tracked correctly, and aligned with performance and business objectives.
Manage multiple accounts, channels, and campaigns simultaneously without sacrificing execution quality.
Monitor campaign performance daily and optimize:
Continuously improve key performance metrics, including:
Identify high-performing campaigns and scaling opportunities while quickly diagnosing underperformance and inefficient spend.
Analyze campaign performance using:
Monitor the customer journey from initial ad interaction through conversion.
Identify:
Ensure campaign decisions are supported by reliable, actionable data.
Build and maintain reporting dashboards using:
Prepare:
Translate complex advertising data into clear insights that leadership and other stakeholders can act on.
Own:
Ensure advertising spend remains aligned with business objectives and performance targets.
Proactively reallocate budgets based on performance and scale successful campaigns while maintaining efficiency and profitability.
Develop and execute structured testing across:
Use testing data to determine what should be scaled, adjusted, or discontinued.
Stay current with platform updates, algorithm changes, emerging advertising channels, and performance marketing best practices.
Work closely with:
Provide data-backed feedback on creative performance and campaign opportunities.
Ensure alignment across:
Maintain clear documentation and communication across campaigns and accounts.
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